Data Unions —
The ethical new way
to sell user
data
The Data Union DAO is a community of builders enabling people to sell their data with full transparency, control, and fair revenue sharing. Powered by the Blockstream Network.
- Monetise
- Create valuable datasets with full user permission
- Empower
- Reward your users by sharing data revenue
- Crowdsource
- Incentivise creation of hard-to-get data
How do Data Unions work?
How do DUs work?
The Data Union Framework is a data crowdsourcing and crowdselling solution. Working in tandem with the Blockstream Network and Ethereum, the framework powers applications that enable people to earn by sharing unique and valuable data.
Apps integrate with the framework, or build one from scratch. Users opt-in to pool their data into real-time streams listed on The Hub as a project for sale. When a buyer subscribes, the revenue is automatically distributed by a smart contract among all of the data producers.
The most valuable Data Unions will incentivise collection of datasets that may be otherwise difficult to source. Some examples include real-time health data, web user data, pollution monitoring, smart city data, and more.
Blockstream technology powers the Data Union Framework, and the Data Union DAO manages the ecosystem of builders.
Case Study — Swash
A browser extension called Swash has become one of the world's largest Data Unions with over 200,000 users. Introduced at Mozfest in London in October 2019, Swash allows users to capture their browsing data, customise their privacy settings, and then sell it in real-time via a Data Union.
